30 new partners sign on with Bluey ahead of Licensing Expo

BBC Studios Kids & Family has added 30 new partners across North America and Latin America to provide families with more unique ways to engage with Bluey.

BBC Studios Kids & Family, distributor and licensor for the hit animated series Bluey, is adding to its already stellar roster of licensing partners creating product based on the Emmy-winning series that has become a global household favourite. Further building on its notable list of licensing partners are 15 new licensees in the US and Canada, and 15 across Latin America.

The innovative, imagination-inspiring products, set to debut later this year and in 2024, will help kids fully immerse themselves in Bluey's fun-filled world in new and exciting ways.

Bluey won the 2023 Kidscreen Award for Best Animated Series (Pre-school) and there are more new episodes on the way, while Bluey's first live stage show, Bluey's Big Play, is visiting fans across the US and Canada. Heading into Licensing Expo, Bluey is nominated for two Licensing International Excellence Awards 2023.

"Bluey fans are asking for more show-themed product and we’re excited to deliver spectacular collections from these category-leading companies," said Suzy Raia, SVP Consumer Products and Business Development, North America and Latin America, BBC Studios. "We are working with visionary licensees who are assembling thoughtful assortments that will provide families with more unique ways to engage with Bluey."

New partners introducing Bluey licensed products in the US and Canada this year and next include:

Basic Fun – Bluey Mash’ems – assorted charactersCentura – Bath productsGalerie – Seasonal confectionsGeneral Mills – Yoplait Kids Yogurt Pack and Betty Crocker Ready-to-Eat fruit flavored shapesHappy Threads – Children's apparelHallmark – Hallmark Cards and co-branded Licensee's itty bittysHybrid Apparel – Children's apparelJakks Pacific – Foot to floor ride-ons, trikes, trampolines and ball pitsJazwares – Bluey HugMees by Squishmallows plushKIDdesigns – Bluey headphones, speakers and Walkie TalkiesKidz Toyz –Toy musical instrumentsLittle Sleepies – Co-branded apparel, sleepwear, accessories and home productsSurprise Drinks – Naturally flavored water with premium attachedThe Northwest Group – Throw blankets, pillows and slumber bagsTrove Brands – Co-branded Whiskware X Bluey snacking containers

The Bluey brand continues to grow across Latin America with 15 new partners now on board. "Bluey is a fan favourite everywhere she goes," said Murilo Hinojosa, director of Licensing, Latin America, BBC Studios. "This is a very exciting time in Bluey's history and we’re pleased to be working with such a large and growing number of best-in-class companies to deliver imaginative series-inspired products to children throughout Latin America."

New Bluey product introductions rolling out across region this year include:

Bestway – Arts & Crafts, Outdoor toys, Oral Care, Car Accessories, Accessories (Mexico)Carnival design – Party Goods (Central America, Caribbean, Ecuador)Carvajal Educación – Back-to-school items (Colombia and Ecuador)Cotillion Otero – Party Goods (Argentina, Paraguay, Uruguay)Editoria On-Line – Arts & Crafts (Brazil)Editorial Vertice – Arts & Crafts (Argentina, Paraguay, Uruguay, Chile)Elka – Games and novelties (Brazil)Emporio Interior – Kids packaged underwear (Mexico)Festcolor – Party Goods (Brazil)Flying Wheel – Camping set, stroller trike, scooters, skates, helmet set, and pop-up tent (Mexico)Spinmaster – Games, puzzles and beach toys (Mexico)St Jack's – Apparel (Central America and Caribbean)Tapimovil – Toys (Argentina)Wabro – BTS Backpacks & tableware (Argentina, Uruguay, Paraguay and Bolivia)Xeryus – BTS Backpacks (Brazil)

Distributed internationally by BBC Studios Kids & Family outside Australia. BBC Studios has a global broadcast deal with Disney for Bluey in all territories outside Australia, New Zealand and China with all three seasons available on Disney+, Disney Channel and Disney Junior and more episodes from season three to come in 2023.